Case Studies

Industry: Retail

Location: Guadalajara, Mexico

About Unclaimed Baggage: Unclaimed Baggage buys orphaned bags from domestic airlines and gives them a second life by selling, donating, and recycling their contents.

Zero to Maturity

Comprehensive marketing automation partnership Unclaimed Baggage approached Movook intending to build an entirely new marketing program. They will rely on Movook for email automation, custom opt-in strategies, and finally SMS integration strategies and implementations.

Automation settings

Core and advanced automation strategies and implementations
Movook began setting up Unclaimed Baggage’s new strategy by using basic automations}, including the welcome series and three abandon automation. Once these were published, we shifted our focus to increasing overall customer lifetime value, celebrating key milestones, and encouraging customers to buy more.

Multi-Channel List Growth

Custom & Multi-Step Opt-in Strategy Unclaimed Baggage needed a custom form built to integrate with the Shopify account setup. As their email program grew, they added a Birthday email pop-up as well as an SMS-Only popup to add phone numbers to users who had already submitted an email address.

Custom Form with Shopify Accounts 3-Step General List Growth Email & SMS in 2 Steps 2-Step SMS-Only Form Shown to users who have submitted email but not phone number Birthday Promotion Popup Grow List and Increase Loyalty

SMS
Unclaimed Baggage had explored other standalone SMS tools but ultimately had Movook integrate SMS into their email program to have the full customer view and allow for email and SMS behavioral segmentation.

Program Impact

Automated Personalization to Drive Large Revenue Growth
When Unclaimed Baggage approached Movook, they had a young email program and were new to marketing. Through their long-term partnership with Movook, they’ve grown a constant stream of new contacts across email and SMS. Leveraging strategic touchpoints and unique customer data, automation continues to grow year after year, with email and SMS being key growth drivers.

Industry: Shower Products
Location: Florida

Overview: Movook integrates value support and testimonials into client homepages to improve conversion rates.
(*Company names have been withheld to protect the privacy of our partners.)

Approach and Solution
Our client's homepage did a good job of presenting their products, but very little did anything to tell their story, build their brand, or create value. Movook conducted an A/B test. It included three major value propositions and a series of home page testimonials. Both were already available on the website but had to be highlighted in a prominent place. In this test, they appeared just below the hero image. This meant that users had to scroll through them on their way to the full product list.

The change in control resulted in a 48.62% improvement in conversion rate.

Analysis and summary, better brand experience, the new home page presentation is starting to build the brand and the value that the customer represents from the beginning of the website funnel.
Based on the increase in conversion rate, we can infer that the value built on the homepage is carried over to the customer's mind throughout the shopping experience.

“Movook came up with the idea of increasing conversions on their product listing page. increase. We experienced a 50% increase in conversion rate for buyers who engaged with these pages.”

Bill O'Shea

Industry: In-store media solutions company
Location: Global

Marvelous Media is one of the world’s leading in-store media solutions companies dedicated to elevating the Customer Experience.

Project
Testing Lead Generation Forms To better align with design best practices, Marvelous Media’s lead generation forms needed a visual update and needed to utilize inline data validation. Movook conducted a test to optimize these lead generation forms found throughout the site.

Approach, Global Lead Generation Test Form
Movook tested a redesigned global lead generation form with the following changes:

Adding a single column form with larger field heights makes them easily recognizable and clickable.

Eliminate additional fields that were not needed to make things easier for the user, allowing them to enter as little information as possible while maintaining the information needed for the form.

Results, increased lead generation rate by 239%, increase lead generation submissions, Marvelous Media's lead generation forms are now operating on UX best practices and are optimized for more lead suggestions. A redesigned form test increased lead generation submissions by 239%.

Case study: automation of SMS welcome seriesIndustry: Tourism
Location: Gatlinburg, TN

Size: 121 cabin apartment websites on sixty-eight acres within the Smoky Mountains.

Overview. Movook created an SMS automation that generated high revenues for Elk Springs Resort.

About the addition of the SMS welcome series. In an attempt to drive sales and live mind pinnacle, Movook advised Elk Springs to upload SMS to its email program. In addition to supporting setup emblem loyalty, automating the welcome collection could also provide subscribers with a choice of communication preferences (email, text or both) throughout the sign-up and offer Elk Springs an additional way to reach those customers in the future.

Movook updated modern paperwork to consist of SMS subscription, created unique SMS documents to leverage modern email subscriber numbers, and installed welcome series automation to leverage capability and repeat consumer cellular tool numbers.

Results $115 K-Sales increase by $46 K-For every $1 spent on SMS, ESR has more than $46 in advertising-15,000 subscribers gained